3 models fit trivago N.V. American Depositary Shares and they disagree: 0 of 3 land within 15% of the average. The price is above every model.
Two or more of our models back this value.
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Valued as a mature, profitable company: Discounted cash flow, P/E comparison, EV/EBITDA comparison, and Graham number.
ACCE opiniontrivago N.V. American Depositary Shares (TRVG)
Fair value (3 models)
$2.73
ACCE price target
$4.20
Rating
Overvalued
Horizon
12 months
Fair value published on 20 Oct 2026, 14:06 CEST; previously $2.66 since 15 Oct 2026, 00:00 CEST.
ACCE price target published on 15 Oct 2026, 00:00 CEST.
Rating published on 20 Oct 2026, 14:06 CEST.
Price used: $3.79 at the close on 23 Oct 2026, 22:00 CEST.
Models: Discounted cash flow, EV/EBITDA comparison, and Graham number.
Fair value: the average of the applicable valuation models (discounted cash flow, multiples, residual income, dividend discount, shareholder yield), each run on the latest financial statements and the market price shown. Opinion columns (fair value, target, rating) are shown apart from the data. Full methodology: acceinvestments.com/data/how-we-value-stocks
Conflicts of interest: The author holds no personal position in this security. General statement
Produced by ACCE Investments (acceinvestments.com)
Data
Price vs fair value
38.7% above
-27.9% to fair value
ACCE score
68
out of 100
Analysts
20% buy
5 covering
P/E
22.4x
forward 89.3x
1-year return
+23.5%
Dividend yield
0.00%
trivago N.V. American Depositary Shares in four questions
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Overview
ACCE thesis
Trivago operates a hotel metasearch platform, with brands including trivago.com and hotel price comparison sites that route travelers to booking partners and earn a fee per click or booking. Its moat is mostly scale and brand awareness in the metasearch category, with a 96% gross margin showing how little it costs to serve each referral once the platform is built, though operating margin is still slightly negative at -3.4% and the business has not yet converted that gross profit into sustained earnings. Revenue growth of 20.9% is the clearest near-term signal, suggesting travel demand and partner monetization are recovering faster than the cost base. At 23.5 times trailing earnings against 89.3 times forward earnings, the market is pricing in a steep swing to profitability that the current numbers do not yet show, so the thesis rests on whether operating leverage arrives as revenue grows. The stock sits outside any major index, with a 6.7% return on equity and a 73/100 composite score, which makes it a small-cap, under-followed name worth a closer look at margin trajectory and partner economics.
⚠ Investor warnings · 2 flagsAI-assisted·How I use AI
moderate
Thin free cash flow
FCF of $3M against a $277M market cap and only a 2.2% net margin leaves little cash cushion, and operating margin is still negative at -3.4%.
moderate
Valuation stretched on forward earnings
Forward P/E of 34.7 sits well above trailing P/E of 23.1, so the stock trades 38.7% above the model fair value of $2.73 and earnings must keep growing to justify it.
AI research notes
AI-assisted·How I use AIWritten Oct 20, 2026 · figures from 2026-06-30 · prices to Oct 23, 2026
Why it could do well
Revenue grew 20.9% year over year in the latest 10-Q, well ahead of its 17.1% five-year average pace.
Only one of five analysts rates the stock Buy or Strong Buy, yet the mean analyst price target sits well above the current share price.
The latest quarter beat expectations, with earnings per share of -0.01 against -0.10 expected, a 90.0% surprise.
Why it could disappoint
Net margin is just 2.2% and return on invested capital only 3.7%, so the growth is not yet turning into much profit.
The shares trade 38.7% above the model fair value of $2.73, and three of four valuation models in the consensus sit there.
Trailing free cash flow was only EUR 3M, a 1.3% yield, and the diluted share count rose 2.3% last year.
Each chip shows the exact figure and where it comes from. A claim without a source is not published.
Next results
Nov 3, 2026
We update the fair value about 2 days after the results, once the new figures are filed.Add to calendarGoogle
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Valuation
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Where TRVG's valuation models land
Price
$3.79
Model fair value
$2.73
Model range
$1.29 to $3.66
Fair value $2.73
Price $3.79
The price is above the whole model range.
Model
Fair value
Upside
Discounted cash flow
EV/EBITDA comparison
Graham number
P/E comparison
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Quality
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