Thule Group makes roof racks, bike carriers, trailer hitches, cargo boxes and child-transport products, sold mainly through specialist retailers and distributors across Europe and North America. Its moat is brand and distribution depth in outdoor-mobility accessories, which supports a 46.3% gross margin and a 22.8% operating margin that most consumer-durables peers would envy. Revenue growth has essentially stalled at 0.5%, so the case rests on margin resilience and cash conversion rather than top-line expansion, and any recovery in leisure-vehicle and bicycle demand would be the obvious near-term catalyst. At 13.4x forward earnings against a trailing 17.8x, the market is pricing in some earnings recovery, and a 15.8% ROE suggests the business still compounds capital well without much growth to deploy it into. The question for a deeper look is whether flat sales are cyclical trough or structural plateau, and that is where the work should start.
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| Date | Type | New | Previous | Price |
|---|---|---|---|---|
| 23 Oct 2026, 12:04 CEST | Fair value | kr 148 | kr 145 | kr 191 |
| 23 Oct 2026, 01:52 CEST | ACCE price target | kr 220 | first publication | kr 191 |
| 22 Oct 2026, 14:04 CEST | Rating | Overvalued | first publication | kr 199 |
| 22 Oct 2026, 14:04 CEST | Fair value | kr 145 | first publication | kr 199 |
Answered from Thule Group AB (publ) fundamentals + recent valuations. Every number shows its source and date.
| Company | Price | Fair value | vs fair value | P/E | ROE | Quality | Score |
|---|---|---|---|---|---|---|---|
| THULE.ST Thule Group AB (publ) | kr 192.50 | kr 148 | 30% above | 18.0x | 15.8% | 72 | 47 |
| BFIT.AS Basic-Fit N.V. | €29.02 | €39 | 26% below | 40.4x | 10.9% | 50 | 65 |
| TNIE.DE tonies SE | €13.98 | €6 | 146% above | - | -3.9% | 43 | 59 |
| PTON Peloton Interactive Inc. Class A Common Stock | $5.46 | $8 | 35% below | 36.4x | -847.3% | 39 | 52 |
| OSW OneSpaWorld Holdings Limited Common Shares | $24.29 | $17 | 40% above | 30.2x | 14.3% | 60 | 61 |
| CALY Callaway Golf Company Common Stock | $14.36 | $10 | 38% above | 16.2x | 3.5% | 50 | 61 |
| YETI YETI Holdings Inc. Common Stock | $44.03 | $73 | 39% below | 18.2x | 25.3% | 82 | 75 |
Where THULE.ST ranks against its sector peers on each metric.