Rentokil Initial plc American Depositary Shares (each representing five (5) Ordinary Shares) (RTO) fair value
Industrials · Specialty Business Services · NYSE · United States
$22.77-0.48%
Market cap $11.5BNext earnings 2026-07-30Updated Oct 20, 2026
Our verdict
Trades 7% above our fair value
Price
$22.77
Model fair valueConfidence: good
$21.23
Model range
$10.85 to $32.71
Fair value $21.23
Price $22.77
4 models fit Rentokil Initial plc American Depositary Shares (each representing five (5) Ordinary Shares) and they disagree: 0 of 4 land within 15% of the average.
Two or more of our models back this value.
Near fair value(i)
Valued as a mature, profitable company: Discounted cash flow, P/E comparison, EV/EBITDA comparison, Graham number, and Dividend discount.
ACCE opinionRentokil Initial plc American Depositary Shares (each representing five (5) Ordinary Shares) (RTO)
Fair value (4 models)
$21.23
ACCE price target
$24.50
Rating
Fairly valued
Horizon
12 months
Fair value published on 20 Oct 2026, 16:04 CEST; previously $21.98 since 16 Oct 2026, 00:00 CEST.
ACCE price target published on 18 Oct 2026, 01:52 CEST; previously $22.50 since 27 Sept 2026, 00:00 CEST.
Rating published on 20 Oct 2026, 16:04 CEST.
Price used: $22.77 at the close on 23 Oct 2026, 22:00 CEST.
Models: Discounted cash flow, P/E comparison, EV/EBITDA comparison, and Graham number.
Fair value: the average of the applicable valuation models (discounted cash flow, multiples, residual income, dividend discount, shareholder yield), each run on the latest financial statements and the market price shown. Opinion columns (fair value, target, rating) are shown apart from the data. Full methodology: acceinvestments.com/data/how-we-value-stocks
Conflicts of interest: The author holds no personal position in this security. General statement
Produced by ACCE Investments (acceinvestments.com)
Data
Price vs fair value
7.2% above
-6.7% to fair value
ACCE score
43
out of 100
Analysts
100% buy
3 covering
P/E
33.0x
forward 15.5x
1-year return
-23.3%
Dividend yield
2.78%
Rentokil Initial plc American Depositary Shares (each representing five (5) Ordinary Shares) in four questions
Plain answers, details below
Free accounts get 5 full stock pages a month, including the four answers.
Overview
ACCE thesis
Rentokil Initial sells pest control, hygiene and workplace-hygiene services, plus Terminix termite and pest treatment in North America, on recurring contracts that renew with little friction. Its scale in fragmented local markets and its route-density economics are the moat: each technician route serves more customers at lower marginal cost, which lifts returns as the network fills in. Revenue growth of 6.7% and a 12.8% operating margin are the backdrop, but the case rests on the spread between a 31.8 trailing P/E and a 13.9 forward P/E, which implies earnings are expected to rebound sharply from a depressed base. The return on equity of 6.0% is the weak point, and it is the main thing to test against the rebound before any deeper work.
Follow the informed money: 13F position changes, insider and Congress trades, and 13D activist filings.
+Quarter-over-quarter institutional position changes
+Every insider and Congress trade, with how late it was disclosed
+Active 13D activist filings and top holders
Compare
Where it sits vs peers
News and Record
Press releases mentioning this company
Recent performance
1 week
+8.0%
1 month
+6.4%
3 months
-19.7%
6 months
-33.2%
YTD
-22.7%
1 year
-23.3%
SEC filings
Recommendation history, last 12 months
Date
Type
New
Previous
Price
20 Oct 2026, 16:04 CEST
Fair value
$21.23
$21.98
$21.19
20 Oct 2026, 16:04 CEST
Rating
Fairly valued
first publication
$21.19
18 Oct 2026, 01:52 CEST
ACCE price target
$24.50
$22.50
$21.09
16 Oct 2026, 00:00 CEST
Fair value
$21.98
$22.89
$20.24
27 Sept 2026, 00:00 CEST
ACCE price target
$22.50
first publication
$20.64
15 Sept 2026, 00:00 CEST
Fair value
$22.89
$23.24
$22.37
5 Sept 2026, 00:00 CEST
Fair value
$23.24
$23.65
$24.13
31 Aug 2026, 00:00 CEST
Fair value
$23.65
$35.04
$23.53
22 Aug 2026, 00:00 CEST
Fair value
$35.04
$28.86
$23.41
19 Aug 2026, 00:00 CEST
Fair value
$28.86
$26.61
$23.62
Price
-22.3% · 1Y
Ask anything about RTO
Answered from Rentokil Initial plc American Depositary Shares (each representing five (5) Ordinary Shares) fundamentals + recent valuations. Every number shows its source and date.
This stock Peer Peer median weaker → stronger
P/Ebetter than 50% of peers
low 18.5x33.0xhigh 37.7x
ROEbetter than 17% of peers
low 6%6%high 39%
Div yieldbetter than 83% of peers
low 0.7%2.8%high 4.8%
Peers
Prices Oct 23, 2026
Company
Price
Fair value
vs fair value
P/E
ROE
Quality
Score
RTORentokil Initial plc American Depositary Shares (each representing five (5) Ordinary Shares)