3 models fit Planet Fitness Inc. Common Stock and they agree: 3 of 3 land within 15% of the average. The price is above every model.
Two or more of our models back this value.
Large premium(i)
Valued as a cyclical company: P/E comparison, EV/EBITDA comparison, and Discounted cash flow.
ACCE opinionPlanet Fitness Inc. Common Stock (PLNT)
Fair value (3 models)
$32.57
ACCE price target
$55.00
Rating
Overvalued
Horizon
12 months
Fair value published on 19 Oct 2026, 19:04 CEST; previously $31.20 since 15 Oct 2026, 00:00 CEST.
ACCE price target published on 28 Sept 2026, 00:00 CEST.
Rating published on 19 Oct 2026, 19:04 CEST.
Price used: $52.52 at the close on 23 Oct 2026, 22:00 CEST.
Models: Discounted cash flow, P/E comparison, and EV/EBITDA comparison.
Fair value: the average of the applicable valuation models (discounted cash flow, multiples, residual income, dividend discount, shareholder yield), each run on the latest financial statements and the market price shown. Opinion columns (fair value, target, rating) are shown apart from the data. Full methodology: acceinvestments.com/data/how-we-value-stocks
Conflicts of interest: The author holds no personal position in this security. General statement
Produced by ACCE Investments (acceinvestments.com)
Data
Price vs fair value
61.2% above
-38.0% to fair value
ACCE score
51
out of 100
Analysts
67% buy
18 covering
P/E
17.9x
forward 14.4x
1-year return
-45.3%
Dividend yield
0.00%
Planet Fitness Inc. Common Stock in four questions
Plain answers, details below
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Overview
ACCE thesis
Planet Fitness franchises low-priced gyms, with its Judgement Free branding and a high-volume, low-cost membership model. Most of its income comes from franchise royalties and equipment sales, which keeps capital needs low. Growth comes from new club openings and membership price increases. Revenue grew 4.5% with a 33.7% operating margin and a 58.5% gross margin, at 16.3x trailing and 10.8x forward earnings.