Deckers makes the HOKA running shoe and the UGG boot, and HOKA has become the growth engine as its maximalist cushioning has pulled runners away from older brands. The company's edge is brand heat across two franchises with very different demand cycles, plus a gross margin of 57.8% that few footwear peers match. Revenue is growing 5.7% and the stock trades at 11.9 times trailing earnings and 10.1 times forward, a discount that looks hard to justify for a business earning a 42.6% return on equity. The question for the portfolio is whether HOKA can keep compounding fast enough to offset any softening in UGG and whether the forward multiple reflects that risk fairly. At an 11.4 billion dollar market cap with no index membership, the name is worth a deeper look on valuation and on the durability of HOKA's growth.
Plain-English pros, cons, and what to watch. Pro feature.
See what each model says, the assumptions behind it, the bad, normal and good cases, and why the fair value changed.
The full quality picture: a reason under every score, how the scores moved, and the conviction breakdown.
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| Date | Type | New | Previous | Price |
|---|---|---|---|---|
| 23 Oct 2026, 12:04 CEST | Fair value | $127 | $129 | $85.28 |
| 23 Oct 2026, 01:53 CEST | ACCE price target | $100 | $98.00 | $85.28 |
| 21 Oct 2026, 11:06 CEST | Rating | Undervalued | first publication | $87.37 |
| 21 Oct 2026, 11:06 CEST | Fair value | $129 | $145 | $87.37 |
| 16 Oct 2026, 00:00 CEST | Fair value | $145 | $142 | $82.82 |
| 12 Oct 2026, 00:00 CEST | Fair value | $142 | $116 | $82.89 |
| 8 Oct 2026, 00:00 CEST | Fair value | $116 | $115 | $81.66 |
| 1 Oct 2026, 00:00 CEST | Fair value | $115 | $116 | $77.68 |
| 27 Sept 2026, 00:00 CEST | ACCE price target | $98.00 | first publication | $78.67 |
| 22 Sept 2026, 00:00 CEST | Fair value | $116 | $118 | $78.43 |
Answered from Deckers Outdoor Corporation Common Stock fundamentals + recent valuations. Every number shows its source and date.
| Company | Price | Fair value | vs fair value | P/E | ROE | Quality | Score |
|---|---|---|---|---|---|---|---|
| DECK Deckers Outdoor Corporation Common Stock | $81.09 | $127 | 36% below | 10.7x | 42.6% | 89 | 58 |
| ONON On Holding AG Class A Ordinary Shares | $34.00 | $25 | 35% above | 21.7x | 23.9% | 80 | 61 |
| CROX Crocs Inc. Common Stock | $120.99 | $295 | 59% below | 10.6x | 42.3% | 80 | 71 |
| BIRK Birkenstock Holding plc Ordinary Shares | $33.68 | $37 | 9% below | 15.2x | 12.4% | 79 | 54 |
| 7936.T ASICS Corporation | ¥4834.00 | - | - | 27.0x | 42.2% | 89 | 73 |
| 8050.T Seiko Group Corporation | ¥9800.00 | - | - | 31.4x | 15.4% | 72 | 76 |
| PUM.DE Puma | €25.10 | - | - | - | -22.6% | 34 | 39 |
Where DECK ranks against its sector peers on each metric.