3 models fit Brunswick Corporation Common Stock and they partly agree: 2 of 3 land within 15% of the average.
Two or more of our models back this value.
Near fair value(i)
Valued as a cyclical company: P/E comparison, EV/EBITDA comparison, and Discounted cash flow.
ACCE opinionBrunswick Corporation Common Stock (BC)
Fair value (3 models)
$63.57
ACCE price target
$69.00
Rating
Fairly valued
Horizon
12 months
Fair value published on 14 Oct 2026, 00:00 CEST; previously $57.51 since 2 Oct 2026, 00:00 CEST.
ACCE price target published on 11 Oct 2026, 00:00 CEST.
Rating published on 18 Oct 2026, 17:04 CEST.
Price used: $65.88 at the close on 23 Oct 2026, 22:00 CEST.
Models: Discounted cash flow, EV/EBITDA comparison, and P/E comparison.
Fair value: the average of the applicable valuation models (discounted cash flow, multiples, residual income, dividend discount, shareholder yield), each run on the latest financial statements and the market price shown. Opinion columns (fair value, target, rating) are shown apart from the data. Full methodology: acceinvestments.com/data/how-we-value-stocks
Conflicts of interest: The author holds no personal position in this security. General statement
Produced by ACCE Investments (acceinvestments.com)
Data
Price vs fair value
3.6% above
-3.5% to fair value
ACCE score
47
out of 100
Analysts
53% buy
19 covering
1-year return
-6.7%
Dividend yield
2.58%
Brunswick Corporation Common Stock in four questions
Plain answers, details below
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Overview
ACCE thesis
Brunswick makes marine engines (Mercury, Mercury MerCruiser), boats across brands such as Sea Ray, Bayliner and Boston Whaler, and a parts and accessories business that sells into the installed base of existing boats. The moat is the engine franchise and dealer network, which is hard to replicate and gives the company a long tail of aftermarket revenue when the boat market is weak. Revenue is growing 7.7%, and the stock trades at 11.6 times forward earnings, which is cheap for a business with a 25.9% gross margin, though trailing earnings are negative (ROE of -4.8%) and the 6.8% operating margin leaves little room for another downturn in discretionary spending. The case for a closer look rests on whether the marine cycle has bottomed and whether the parts business keeps margins from compressing further as dealer inventories normalize. The score of 49/100 and the lack of index membership suggest the market is not yet convinced, so the test is whether the next two quarters show margin recovery rather than just top-line growth.
⚠ Investor warnings · 3 flagsAI-assisted·How I use AI
high
Leverage and thin equity
Debt/Equity of 1.49 with ROE at -4.8% and net margin at -1.5%. Equity is being eroded while debt carries the balance sheet, which limits room for a downturn in recreational vehicle demand.
moderate
Short interest elevated
Short interest sits at 9.5% of float. A meaningful bearish positioning exists against a stock that has had a volatile earnings history.
moderate
Score slipping over 90 days
The ACCE score fell from 54 to 49 over 90 days. Quality (35) and momentum (32) are the weak components, while growth and value hold at 64.
AI research notes
AI-assisted·How I use AIWritten Oct 19, 2026 · figures from 2026-10-18 · prices to Oct 23, 2026
Why it could do well
Analysts' mean price target of $91.63 sits 42.3% above the share price, a gap the sceptics must explain.
Free cash flow over the last twelve months reached $396M, giving a free cash flow yield of 9.5% at today's price.
Earnings per share beat expectations by 30.0%, with $1.56 reported against $1.20 expected.
Why it could disappoint
The company lost money at the net margin level, with a net margin of -1.5% on the latest filing.
Debt to equity stands at 1.49, so the balance sheet carries heavy borrowing against shareholder equity.
The price trades 3.6% above the model fair value of $63.57, and the ACCE price target of $69.00 sits 4.5% above the current price.
Each chip shows the exact figure and where it comes from. A claim without a source is not published.
Next results
Oct 29, 2026
We update the fair value about 2 days after the results, once the new figures are filed.Add to calendarGoogle
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Valuation
INVESTOR
Where BC's valuation models land
Price
$65.88
Model fair value
$63.57
Model range
$51.94 to $70.55
Fair value $63.57
Price $65.88
The price sits inside the model range.
Model
Fair value
Upside
Discounted cash flow
EV/EBITDA comparison
P/E comparison
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Quality
INVESTOR
Quality and conviction INVESTOR FEATURE
The full quality picture: a reason under every score, how the scores moved, and the conviction breakdown.
+A plain reason under every score
+Conviction breakdown and growth / value / quality / momentum scores