Pierre et Vacances runs a portfolio of holiday residences and resort villages across France, Spain and Europe, sold through its own booking platform and a franchise and management model that keeps much of the real estate on other owners' balance sheets. The asset-light structure is the core of the case: management and franchise fees are recurring and scale with occupancy, while the capital-heavy parts of the business sit with investors. Revenue grew 3.0% and operating margin is thin at 0.5%, so the investment question is whether that margin can recover as the mix shifts toward fee income. At a forward P/E of 13.4 against a trailing 17.0, the market is pricing in earnings improvement that the reported margin does not yet show. Market cap of roughly 867M EUR with no index membership makes this a small, under-covered name, and ROE of 0.0% signals that the equity base is not yet generating returns worth paying for, so the thesis hinges on margin recovery rather than on current profitability.
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| Date | Type | New | Previous | Price |
|---|---|---|---|---|
| 23 Oct 2026, 01:53 CEST | ACCE price target | €1.96 | first publication | €1.87 |
| 22 Oct 2026, 14:04 CEST | Rating | Overvalued | first publication | €1.87 |
| 22 Oct 2026, 14:04 CEST | Fair value | €1.64 | first publication | €1.87 |
Answered from Pierre et Vacances SA fundamentals + recent valuations. Every number shows its source and date.
| Company | Price | Fair value | vs fair value | P/E | ROE | Quality | Score |
|---|---|---|---|---|---|---|---|
| VAC.PA Pierre et Vacances SA | €1.85 | €2 | 13% above | 16.8x | 0.0% | 28 | 54 |
| PPH.L PPHE Hotel Group Limited | £14.98 | £11 | 32% above | 4.1x | 25.4% | 66 | 56 |
| SHOT.ST Scandic Hotels Group AB (publ) | kr 100.10 | kr 96 | 4% above | 29.6x | 26.2% | 65 | 66 |
| MEL.MC Melia Hotels International | €10.08 | €11 | 10% below | 13.3x | 17.1% | 59 | 62 |
| CVEO Civeo Corporation (Canada) Common Shares | $27.95 | - | - | - | -7.2% | 26 | 45 |
| ATAT Atour Lifestyle Holdings Limited American Depositary Shares | $31.51 | $41 | 23% below | 16.0x | 59.1% | 85 | 72 |
| CHH Choice Hotels International Inc. Common Stock | $108.48 | $90 | 20% above | 15.3x | 56.6% | 82 | 59 |
Where VAC.PA ranks against its sector peers on each metric.