Sunrise is Switzerland's second-largest mobile and fixed-line operator, selling postpaid and prepaid mobile plans, broadband, and TV bundles under the Sunrise and UPC brands. Its moat is a national fibre-and-cable footprint and a three-player mobile market that keeps pricing discipline high. Revenue is shrinking (down 2.6%) and return on equity is still negative at -2.9%, so the bull case rests on margin rather than top-line growth: a 57.5% gross margin and a 4.5% operating margin show the cost base is starting to pay off. The stock trades on a forward P/E of 37.2, which prices in a meaningful earnings recovery that the current reported numbers do not yet show. This is worth a deeper look mainly to test whether operating leverage can lift margins faster than the revenue decline erodes them.
Plain-English pros, cons, and what to watch. Pro feature.
See what each model says, the assumptions behind it, the bad, normal and good cases, and why the fair value changed.
The full quality picture: a reason under every score, how the scores moved, and the conviction breakdown.
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| Date | Type | New | Previous | Price |
|---|---|---|---|---|
| 23 Oct 2026, 01:53 CEST | ACCE price target | CHF 48.00 | first publication | CHF 42.78 |
| 22 Oct 2026, 13:04 CEST | Fair value | CHF 52.93 | first publication | CHF 42.42 |
| 22 Oct 2026, 13:04 CEST | Rating | Undervalued | first publication | CHF 42.42 |
Answered from Sunrise Communications AG fundamentals + recent valuations. Every number shows its source and date.
| Company | Price | Fair value | vs fair value | P/E | ROE | Quality | Score |
|---|---|---|---|---|---|---|---|
| SUNN.SW Sunrise Communications AG | CHF 43.00 | CHF 53 | 19% below | - | -2.9% | 39 | 35 |
| 3774.T Internet Initiative Japan Inc. | ¥3500.00 | - | - | 25.6x | 16.3% | 56 | 71 |
| SINCH.ST Sinch AB (publ) | kr 46.44 | kr 41 | 13% above | 77.4x | 1.9% | 34 | 58 |
| TATACOMM.NS Tata Communications Limited | ₹1654.40 | - | - | 42.8x | 33.8% | 57 | 58 |
| TECO2.BA Telecom Argentina | ARS 4235.00 | - | - | 11.6x | 10.8% | 67 | 71 |
| INDUSTOWER.NS Indus Towers Limited | ₹380.00 | - | - | 14.0x | 18.9% | 87 | 64 |
| TEL2-A.ST Tele2 AB (publ) | kr 156.00 | kr 111 | 40% above | 10.6x | 45.1% | 87 | 60 |
Where SUNN.SW ranks against its sector peers on each metric.