4 models fit Rush Enterprises Inc. Class B and they disagree: 1 of 4 land within 15% of the average.
Two or more of our models back this value.
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Valued as a mature, profitable company: Discounted cash flow, P/E comparison, EV/EBITDA comparison, Graham number, and Dividend discount.
ACCE opinionRush Enterprises Inc. Class B (RUSHB)
Fair value (4 models)
$49.22
ACCE price target
$58.00
Rating
Overvalued
Horizon
12 months
Fair value published on 24 Oct 2026, 17:04 CEST; previously $53.29 since 17 Oct 2026, 00:00 CEST.
ACCE price target published on 10 Oct 2026, 00:00 CEST.
Rating published on 24 Oct 2026, 17:04 CEST.
Price used: $57.36 at the close on 23 Oct 2026, 22:00 CEST.
Models: Discounted cash flow, P/E comparison, EV/EBITDA comparison, and Graham number.
Fair value: the average of the applicable valuation models (discounted cash flow, multiples, residual income, dividend discount, shareholder yield), each run on the latest financial statements and the market price shown. Opinion columns (fair value, target, rating) are shown apart from the data. Full methodology: acceinvestments.com/data/how-we-value-stocks
Conflicts of interest: The author holds no personal position in this security. General statement
Produced by ACCE Investments (acceinvestments.com)
Data
Price vs fair value
16.5% above
-14.2% to fair value
ACCE score
59
out of 100
P/E
26.2x
forward 11.6x
1-year return
+54.8%
Dividend yield
0.87%
Rush Enterprises Inc. Class B in four questions
Plain answers, details below
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Overview
ACCE thesis
Rush Enterprises operates the largest network of commercial vehicle dealerships in North America, selling Peterbilt, International and other heavy- and medium-duty trucks alongside parts, service and used equipment. The moat is the aftermarket: service, parts and collision work carry higher margins than truck sales and keep the dealer network tied to customers through the cycle. Revenue fell 1.6% over the trailing period and operating margin sits at 5.1%, so the story right now is cyclical trough rather than growth. The gap between a 26.0 trailing P/E and an 11.6 forward P/E is the number to examine, since it implies the market expects earnings to recover sharply as freight demand and fleet replacement cycles turn. Whether that recovery is real, and how much of it depends on a single truck cycle, is the question that justifies a deeper look.
⚠ Investor warnings · 3 flagsAI-assisted·How I use AI
moderate
Revenue declining year over year
Revenue fell 1.6% year over year, though the five-year revenue CAGR is 9.4%, so the recent dip is a break from a longer growth trend rather than a broken business.
moderate
Thin net margin
Net margin is 3.7% and operating margin 5.1%, leaving little cushion if truck demand softens further.
moderate
Valuation sensitive to earnings
Trailing P/E is 26.0 against a forward P/E of 11.6, so the stock's multiple depends heavily on whether the expected earnings rebound arrives.
AI research notes
AI-assisted·How I use AIWritten Oct 18, 2026 · figures from 2026-06-30 · prices to Oct 23, 2026
Why it could do well
Free cash flow over the last twelve months reached $573M, a strong cash generator for a company of this size.
Forward P/E of 11.6x sits well below the sector median forward P/E of 17.9x, suggesting the shares are cheap on earnings expectations.
Revenue grew 9.4% per year on average over five years, showing a longer record of expansion than the latest dip.
Why it could disappoint
Revenue fell 1.6% year over year, so the most recent trend is moving the wrong way.
Return on invested capital of 5.8% is thin, showing the business earns little on the capital it deploys.
The latest quarter missed expectations, with earnings per share of 0.77 against 0.82 expected, a miss of 6.4%.
Each chip shows the exact figure and where it comes from. A claim without a source is not published.
Next results
Oct 27, 2026
We update the fair value about 2 days after the results, once the new figures are filed.Add to calendarGoogle
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Valuation
INVESTOR
Where RUSHB's valuation models land
Price
$57.36
Model fair value
$49.22
Model range
$26.98 to $89.05
Fair value $49.22
Price $57.36
The price sits inside the model range.
Model
Fair value
Upside
Discounted cash flow
Dividend discount
EV/EBITDA comparison
Graham number
P/E comparison
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Analysts
Wall Street consensus
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