Kjell Group sells consumer electronics and accessories through its Kjell & Company stores and online channels in Sweden and the Nordics, with a private-label and own-brand range that lifts gross margin to 40.0%. Revenue is growing 8.4%, but operating margin is still slightly negative at -1.0% and ROE is -37.8%, so the earnings base is thin and the investment case rests on margin recovery rather than on current profitability. The forward P/E of 12.1 is the number to examine: it implies the market expects earnings to arrive, and that expectation is the first thing to test against store economics and cost discipline. At 1.9B SEK market cap with no index membership, the stock sits in an under-followed small cap where a shift from loss to profit could re-rate the shares quickly. Worth a deeper look if you want exposure to a Nordic specialty retailer at the point where operating leverage should start to show, provided the gross margin holds while sales keep growing.
Plain-English pros, cons, and what to watch. Pro feature.
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| Date | Type | New | Previous | Price |
|---|---|---|---|---|
| 23 Oct 2026, 01:52 CEST | ACCE price target | kr 23.00 | first publication | kr 19.80 |
| 22 Oct 2026, 12:04 CEST | Rating | Overvalued | first publication | kr 18.80 |
| 22 Oct 2026, 12:04 CEST | Fair value | kr 9.49 | first publication | kr 18.80 |
Answered from Kjell Group AB (publ) fundamentals + recent valuations. Every number shows its source and date.
| Company | Price | Fair value | vs fair value | P/E | ROE | Quality | Score |
|---|---|---|---|---|---|---|---|
| KJELL.ST Kjell Group AB (publ) | kr 19.60 | kr 9 | 107% above | - | -37.8% | 34 | 58 |
| MIRG.BA Mirgor S.A. | ARS 1765.00 | - | - | 101.0x | 7.0% | 35 | 25 |
| VUZI Vuzix Corporation Common Stock | $2.06 | - | - | - | -94.4% | 31 | 16 |
| GPRO GoPro Inc. Class A Common Stock | $1.02 | - | - | - | -497.1% | 30 | 29 |
| TBCH Turtle Beach Corporation Common Stock | $16.43 | - | - | - | -3.2% | 35 | 47 |
| UEIC Universal Electronics Inc. Common Stock | $5.07 | - | - | - | -10.2% | 44 | 60 |
| BSL.DE Basler Aktiengesellschaft | €20.60 | €8 | 146% above | 21.8x | 20.3% | 73 | 71 |
Where KJELL.ST ranks against its sector peers on each metric.