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GPRO

GoPro Inc. Class A Common Stock (GPRO) fair value

Technology · Consumer Electronics · NASDAQ · United States
$1.01-0.98%
Market cap $210MNext earnings 2026-11-05Updated Oct 19, 2026
Add earnings to calendarGoogle
Our verdict
Trades 102% above our fair value
Price
$1.01
Model fair valueConfidence: low
about $0.50
Built from weaker models, sales multiples or analyst targets, so treat it as a rough guide.
Not used by alerts or posts.
Valued as a loss-making company: Analyst consensus.
ACCE opinionGoPro Inc. Class A Common Stock (GPRO)
Fair value (2 models)
Not available
ACCE price target
$1.10
Rating
Not rated
Horizon
12 months
ACCE price target published on 15 Oct 2026, 00:00 CEST.
Price used: $1.01 at the close on 23 Oct 2026, 22:00 CEST.
Models: Analyst consensus.
Fair value: the average of the applicable valuation models (discounted cash flow, multiples, residual income, dividend discount, shareholder yield), each run on the latest financial statements and the market price shown. Opinion columns (fair value, target, rating) are shown apart from the data. Full methodology: acceinvestments.com/data/how-we-value-stocks
Full methodology
Conflicts of interest: The author holds no personal position in this security. General statement
Produced by ACCE Investments (acceinvestments.com)
Data
ACCE score
29
out of 100
Analysts
0% buy
1 covering
P/E
0.0x
forward 6.6x
1-year return
-53.9%
Dividend yield
0.00%

GoPro Inc. Class A Common Stock in four questions

Plain answers, details below
Free accounts get 5 full stock pages a month, including the four answers.
OverviewAsk ACCEValuationQualityAnalystsSmart MoneyCompareNews and Record

Overview

ACCE thesis

GoPro makes action cameras, drones, and the Karma and Max 360 camera lines, and it sells them mostly through retail and its own app and subscription ecosystem. The case for a deeper look rests on a shrinking but still profitable-at-gross-level hardware franchise: gross margin is 27.7%, and the question is whether cost cuts can bring operating margin, now at -34.5%, back toward breakeven before the revenue decline runs out. Revenue growth is -31.3%, and the stock trades at a forward P/E of 6.6, so the market is pricing in continued contraction rather than a recovery. ROE of -497.1% reflects a small equity base and recent losses rather than anything a reader can take at face value, which makes the balance sheet and cash burn the first things to check. Index membership is none, the score is 38/100, and the thesis hinges on whether the subscription and product-cycle catalysts can stabilize sales before cash runs short.

AI-assisted·How I use AIWritten Oct 18, 2026
⚠ Investor warnings · 4 flagsAI-assisted·How I use AI
  • severe
    Negative free cash flow
    FCF of -$24.0M against a $246M market cap, with a 34.5% operating margin loss. Cash burn at this scale raises going-concern and dilution questions.
  • high
    Revenue collapse
    Revenue down 31.3% year over year and 5-year revenue CAGR of -6.1%. Earnings fell 93.7% YoY, so the business is shrinking, not stabilising.
  • high
    Heavy leverage
    Debt/Equity of 1.09 with negative ROE of -497.1%. A shrinking revenue base makes servicing that debt harder.
  • moderate
    Elevated short interest
    Short interest of 18.4% of float signals meaningful bearish positioning among professional investors.

AI research notes

AI-assisted·How I use AIWritten Oct 14, 2026 · figures from 2026-06-30 · prices to Oct 23, 2026
Why it could do well
  • Forward earnings are priced at 6.6 times, a low multiple if the company can stabilise its business.
  • Debt is 1.09 times equity, so the balance sheet is not the most pressing worry for a turnaround.
  • Free cash flow yield of negative 9.8 percent is not a valuation signal, but the share price at $1.18 leaves little left to fall on a bad result.
Why it could disappoint
  • Revenue fell 31.3 percent year over year, and the five-year average decline is 6.1 percent a year.
  • Analysts' mean price target is $0.50, 57.6 percent below the current share price, and none rate the stock Buy or Strong Buy.
  • Free cash flow over the last 12 months was negative $24M, and the diluted share count rose 3.6 percent last year.
Each chip shows the exact figure and where it comes from. A claim without a source is not published.

Next results

Nov 5, 2026
We update the fair value about 2 days after the results, once the new figures are filed.Add to calendarGoogle

Walk me through this stock

Plain-English pros, cons, and what to watch. Pro feature.

PRO

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Valuation

INVESTOR
Where GPRO's valuation models land
Price
$1.01
Model fair valueConfidence: low
about $0.50
Model
Fair value
Upside
Analyst consensus
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Quality

INVESTOR
Quality and conviction INVESTOR FEATURE

The full quality picture: a reason under every score, how the scores moved, and the conviction breakdown.

  • +A plain reason under every score
  • +Conviction breakdown and growth / value / quality / momentum scores
  • +Score history: how each score moved over time

Analysts

Wall Street consensus

Bearish0% buy · 1 covering analyst
● Strong buy 0● Buy 0● Hold 0● Sell 0● Strong sell 1
Analyst intelligence INVESTOR FEATURE

The full analyst picture: the price-target distribution against the current price, forward consensus estimates, and how ACCE's own models compare.

  • +Price-target low / average / high vs the current price, with implied upside
  • +Forward revenue and EPS consensus by fiscal year
  • +ACCE fair-value models lined up against the Street

Smart Money

PRO

In one line

Trades are only made public after a delay. We show the delay so you know how old the news is.

Company insiders
No trades filed
Last 90 days
Congress
No trades filed
Last 180 days
Average delay
No trades filed
From trade to public filing
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Smart money tracking PRO FEATURE

Follow the informed money: 13F position changes, insider and Congress trades, and 13D activist filings.

  • +Quarter-over-quarter institutional position changes
  • +Every insider and Congress trade, with how late it was disclosed
  • +Active 13D activist filings and top holders

Compare

Where it sits vs peers

News and Record

Press releases mentioning this company

Recent performance

1 week
-3.8%
1 month
-22.9%
3 months
+50.7%
6 months
-24.1%
YTD
-28.4%
1 year
-53.9%

SEC filings

Recommendation history, last 12 months

DateTypeNewPreviousPrice
15 Oct 2026, 00:00 CESTACCE price target$1.10first publication$1.18
16 Aug 2026, 00:00 CESTFair value$0.68$0.56$0.60
10 Aug 2026, 00:00 CESTFair value$0.56$0.55$0.71
9 Aug 2026, 00:00 CESTFair value$0.55$0.55$0.71
8 Aug 2026, 00:00 CESTFair value$0.55$0.55$0.71
7 Aug 2026, 00:00 CESTFair value$0.55$0.52$0.73
31 Jul 2026, 00:00 CESTFair value$0.52$0.72$0.71
24 Jul 2026, 00:00 CESTFair value$0.72$0.51$0.72
16 Jul 2026, 00:00 CESTFair value$0.51$0.72$0.70
2 Jul 2026, 00:00 CESTFair value$0.72first publication$0.78

This analysis is not personalised investment advice and does not take your situation, objectives or risk tolerance into account. ACCE Investments is not an authorised investment firm.

Investing in shares carries a risk of losing capital. The value of an investment can go down as well as up.

Valuation horizon: 12 months from the publication date.

Conflicts of interest. ACCE Investments is operated by Adrien Chantreuil, who may hold personal positions in the securities analysed. Positions are declared on each security. ACCE receives no payment from the companies analysed or from any intermediary for this analysis.

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Snapshot

Growth7Value47Quality30Momentum32Total29
Valuation
Trailing P/E
0.0x
Forward P/E
6.6x
PEG
no data
P/B
2.84x
EV / Revenue
0.6x
Book value/sh
$-0.18
Enterprise value
$329M
Profitability
ROE
-497.1%
FCF yield
-11.42%
ROIC
-48.0%
Health and risk
Debt / equity
1.09
Dividend yield
0.00%
Beta
2.44

Price

-52.4% · 1Y

Ask anything about GPRO

Answered from GoPro Inc. Class A Common Stock fundamentals + recent valuations. Every number shows its source and date.

This stock Peer Peer median weaker → stronger
P/Ebetter than 100% of peers
low 0.0x0.0xhigh 101.0x
ROEbetter than 0% of peers
low -497%-497%high 20%
Div yieldbetter than 83% of peers
low 0.0%0.0%high 0.5%

Peers

Prices Oct 23, 2026
CompanyPriceFair valuevs fair valueP/EROEQualityScore
GPRO GoPro Inc. Class A Common Stock$1.01----497.1%3029
MIRG.BA Mirgor S.A.ARS 1810.00--101.0x7.0%3525
KJELL.ST Kjell Group AB (publ)kr 19.60kr 9107% above--37.8%3458
VUZI Vuzix Corporation Common Stock$2.06----94.4%3116
TBCH Turtle Beach Corporation Common Stock$16.46----3.2%3547
UEIC Universal Electronics Inc. Common Stock$5.24----10.2%4460
BSL.DE Basler Aktiengesellschaft€20.45€8144% above21.8x20.3%7371

Sector report card

Where GPRO ranks against its sector peers on each metric.

Computing percentiles…
  • PR Newswire•Sep 24, 2026
    GoPro MISSION 1 Series Earns 11 Top Industry Awards for Image Quality, Performance and Innovation
  • PR Newswire•Aug 10, 2026
    GoPro Announces Second Quarter Results
  • PR Newswire•Jun 9, 2026
    Yamaha Champions Riding School Names GoPro Official Camera Partner in Shared Mission to Advance Motorcycle Rider Safety and Performance
1 more press releases · full archive on Investor+.INVESTOR
40 filings
October 2026
Oct 19
10-QQuarterly reportPeriod 2026-06-30
View on SEC →
Oct 19
10-QQuarterly reportPeriod 2026-03-31
View on SEC →
Oct 19
10-KAnnual reportPeriod 2025-12-31
View on SEC →
37 more filings + AI summaries on Investor+.INVESTOR