Cricut makes desktop cutting machines (the Maker and Explore lines) and sells the software, blank materials and subscription plans that go with them, mostly to hobbyists and small crafters. Its moat is an installed base of connected machines and a Design Space software ecosystem that keeps users buying consumables and add-ons, which is why gross margin holds at 55.4% even as revenue shrinks. The problem is the top line: revenue growth is -9.2%, so the investment case rests on whether the consumables business stabilises and margins hold while hardware demand normalises after the pandemic craft boom. An 18.9% operating margin and a 25.9% ROE on a 16.3x trailing P/E make it cheap if that stabilisation arrives, but the forward P/E of 0.0 in our data means there are no usable forward earnings estimates, so the valuation depends on a recovery we cannot yet see in the numbers. Worth a deeper look to test whether consumables revenue is growing faster than hardware is shrinking.
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| Date | Type | New | Previous | Price |
|---|---|---|---|---|
| 24 Oct 2026, 16:06 CEST | Fair value | $7.10 | $9.53 | $6.25 |
| 24 Oct 2026, 16:06 CEST | Rating | Fairly valued | first publication | $6.25 |
| 17 Oct 2026, 00:00 CEST | Fair value | $9.53 | $9.22 | $6.70 |
| 12 Oct 2026, 00:00 CEST | ACCE price target | $5.20 | first publication | $6.39 |
| 12 Oct 2026, 00:00 CEST | Fair value | $9.22 | $10.31 | $6.39 |
| 9 Oct 2026, 00:00 CEST | Fair value | $10.31 | $10.07 | $6.36 |
| 1 Oct 2026, 00:00 CEST | Fair value | $10.07 | $7.66 | $6.41 |
| 24 Sept 2026, 00:00 CEST | Fair value | $7.66 | $7.50 | $5.81 |
| 20 Sept 2026, 00:00 CEST | Fair value | $7.50 | $8.28 | $5.64 |
| 17 Sept 2026, 00:00 CEST | Fair value | $8.28 | $7.59 | $5.65 |
Answered from Cricut Inc. Class A Common Stock fundamentals + recent valuations. Every number shows its source and date.
| Company | Price | Fair value | vs fair value | P/E | ROE | Quality | Score |
|---|---|---|---|---|---|---|---|
| CRCT Cricut Inc. Class A Common Stock | $6.25 | $7 | 12% below | 15.6x | 25.9% | 89 | 75 |
| CRSR Corsair Gaming Inc. Common Stock | $13.73 | $14 | 2% below | 44.0x | 5.9% | 51 | 59 |
| QUBT Quantum Computing Inc. Common Stock | $6.56 | - | - | - | -1.5% | 31 | 31 |
| BRAI Braiin Limited Common Stock | $3.55 | - | - | - | 0.0% | 34 | 18 |
| MUB.DE Mühlbauer Holding AG | €43.60 | €34 | 29% above | 28.3x | 13.2% | 60 | 72 |
| AL2SI.PA 2CRSI S.A. | €26.62 | - | - | 73.9x | 24.1% | 54 | 48 |
| QMCO Quantum Corporation Common Stock | $17.62 | - | - | - | 0.0% | 29 | 53 |
Where CRCT ranks against its sector peers on each metric.