Sega Sammy makes the Sonic, Football Manager and Persona-adjacent franchises, runs Sega's arcade and amusement business, and operates a pachinko and pachislot machine division that is its largest profit contributor. The gaming side gives it a long-lived IP catalogue to monetise through remasters and licensing, while the pachinko business supplies steady cash flow that the console and mobile titles do not. Revenue grew 17.3% over the last year, and forward earnings are priced at 13.7 times, a multiple well below most global game publishers. The operating margin of 2.5% and a return on equity of -0.1% show how much of that growth has not yet reached the bottom line, so the investment case depends on whether the margin recovers as the newer titles mature and the amusement segment normalises. That gap between top-line momentum and profitability is the first thing to test in a deeper review.
Plain-English pros, cons, and what to watch. Pro feature.
See what each model says, the assumptions behind it, the bad, normal and good cases, and why the fair value changed.
The full quality picture: a reason under every score, how the scores moved, and the conviction breakdown.
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ETFs we cover that hold Sega Sammy Holdings Inc. among their largest holdings, by weight.
| Date | Type | New | Previous | Price |
|---|---|---|---|---|
| 23 Oct 2026, 01:53 CEST | ACCE price target | ¥3472 | first publication | ¥3397 |
Answered from Sega Sammy Holdings Inc. fundamentals + recent valuations. Every number shows its source and date.
| Company | Price | Fair value | vs fair value | P/E | ROE | Quality | Score |
|---|---|---|---|---|---|---|---|
| 6460.T Sega Sammy Holdings Inc. | ¥3359.00 | - | - | - | -0.1% | 39 | 72 |
| 3635.T Koei Tecmo Holdings Co., Ltd. | ¥1658.00 | - | - | 11.3x | 20.6% | 95 | 79 |
| 9684.T Square Enix Holdings Co., Ltd. | ¥2978.00 | - | - | 28.7x | 11.1% | 68 | 78 |
| EMBRAC-B.ST Embracer Group AB (publ) | kr 90.40 | - | - | - | -25.6% | 47 | 65 |
| VIV.PA Vivendi | €1.55 | €1 | 4% above | 77.5x | 0.3% | 46 | 29 |
| 9697.T Capcom Co., Ltd. | ¥4300.00 | - | - | 27.7x | - | 93 | 79 |
| HACK.ST Hacksaw AB (publ) | kr 54.60 | kr 88 | 38% below | 8.1x | 170.5% | 100 | 68 |
Where 6460.T ranks against its sector peers on each metric.