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AAPL vs MSFT

Apple Inc. Common Stock vs Microsoft Corporation Common Stock. Side-by-side ACCE scores, valuation, profitability, and growth.

ACCE scores
AAPL
MSFT
Composite score
Out of 100
72
77
Growth
80
88
Value
25
43
Quality
87
100
Momentum
97
76
Valuation
AAPL
MSFT
Price
338.98
501.61
Market cap
4.91T
3.67T
Trailing P/E
38.59
27.48
Forward P/E
35.09
24.94
EV / EBITDA
29.34
17.57
Dividend yield
0.3%
0.7%
Profitability
AAPL
MSFT
ROE
1.5%
34.0%
Net margin
27.6%
40.3%
Debt / equity
1.34
0.09
Free cash flow
98.77B
66.99B
Growth
AAPL
MSFT
Revenue growth (YoY)
16.4%
17.7%
Earnings growth (YoY)
28.7%
31.7%
Analyst target
328.22
572.92
ACCE verdict

$MSFT Takes the Lead

$MSFT emerges as the stronger pick despite nearly identical ACCE composite scores (67 vs 66). Microsoft's valuation advantage is decisive: trading at 24.70 PE versus $AAPL's 33.92 PE, with forward PE of 21.45 compared to Apple's 29.39. The EV/EBITDA gap is even wider at 16.68 versus 26.21.

Profitability metrics heavily favor Microsoft. ROE of 34.0% demolishes Apple's anemic 1.5%, while net margins of 39.3% exceed Apple's 27.0%. Microsoft's debt-to-equity of 30.27 shows superior capital structure versus Apple's leveraged 102.63.

Growth rates slightly favor $MSFT with 18.3% revenue growth and 23.4% earnings growth, edging out Apple's 15.7% and 18.3% respectively. Microsoft's quality score of 96 versus Apple's 87 reflects these fundamental strengths.

While $AAPL shows stronger momentum (63 vs 38), Microsoft's combination of reasonable valuation, superior profitability, and solid growth makes it the clear winner for value-conscious investors.

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