2 models fit Wix.com Ltd. Ordinary Shares and they disagree: 0 of 2 land within 15% of the average. The price is below every model.
Two or more of our models back this value.
Large discount(i)Bronze56
Valued as a growth company: Discounted cash flow and P/E comparison.
ACCE opinionWix.com Ltd. Ordinary Shares (WIX)
Fair value (2 models)
$163
ACCE price target
$90.00
Rating
Undervalued
Horizon
12 months
Fair value published on 21 Oct 2026, 11:06 CEST; previously $161 since 18 Oct 2026, 00:00 CEST.
ACCE price target published on 11 Oct 2026, 00:00 CEST.
Rating published on 21 Oct 2026, 11:06 CEST.
Price used: $81.94 at the close on 23 Oct 2026, 22:00 CEST.
Models: Discounted cash flow and P/E comparison.
Fair value: the average of the applicable valuation models (discounted cash flow, multiples, residual income, dividend discount, shareholder yield), each run on the latest financial statements and the market price shown. Opinion columns (fair value, target, rating) are shown apart from the data. Full methodology: acceinvestments.com/data/how-we-value-stocks
Conflicts of interest: The author holds no personal position in this security. General statement
Produced by ACCE Investments (acceinvestments.com)
Data
Price vs fair value
49.8% below
+99.1% to fair value
ACCE score
58
out of 100
Analysts
50% buy
22 covering
P/E
0.0x
forward 11.9x
1-year return
-41.6%
Dividend yield
0.00%
Wix.com Ltd. Ordinary Shares in four questions
Plain answers, details below
Free accounts get 5 full stock pages a month, including the four answers.
Overview
ACCE thesis
Wix sells a website builder and business software suite to small businesses and freelancers, with its revenue coming mostly from subscriptions for site plans, domains, payments and marketing tools. The attraction is scale in a niche where it has held a strong brand for years: a 66.6% gross margin shows the subscription economics work, and 14.9% revenue growth at a company this size is still meaningful. The near-term question is whether operating losses, currently a -5.6% operating margin, narrow as the business matures, since that is the main lever for the equity story. At a forward P/E of 11.9 the market is pricing the stock as a low-growth software name despite that top-line growth, which is the gap worth testing. The negative ROE of -753.7% reflects a very thin equity base rather than an operating collapse, so the balance sheet and free cash flow need a closer look before anyone takes the multiple at face value. The composite score of 54/100 and the absence of index membership suggest the name sits outside most screens, which is why it merits a deeper look rather than a conclusion.
⚠ Investor warnings · 3 flagsAI-assisted·How I use AI
high
Operating and net losses
Operating margin is -5.6% and net margin -8.2%, with ROE at -753.7%. The business is not yet earning a profit on its operations, which matters for position sizing.
moderate
Heavy short interest
Short interest stands at 18.9% of ownership, a high level that signals meaningful bearish positioning and can add volatility in either direction.
moderate
Insider selling outweighs buying
Last 10 disclosed insider transactions show $3.35M in sales against $0.06M in buys, a lopsided pattern worth tracking.
AI research notes
AI-assisted·How I use AIWritten Oct 13, 2026 · figures from 2026-06-30 · prices to Oct 23, 2026
Why it could do well
Wix generated $574M of free cash flow over the last twelve months, a sizeable cash engine for a company of this scale.
Revenue has grown 14.9% year over year, and has averaged 15.2% a year over five years, showing steady demand for its platform.
Analysts' mean price target of $79.65 sits 7.4% above the $74.17 share price, and the company beat its latest earnings estimate by 236.4%.
Why it could disappoint
Wix reported a net margin of -8.2%, meaning it still loses money on the bottom line despite its revenue growth.
Return on equity of -753.7% shows shareholders' capital is being eroded by losses, a serious concern for long-term holders.
Only half of analysts rate the stock Buy or Strong Buy, with 11 of 22 holding that view, so conviction across the Street is limited.
Each chip shows the exact figure and where it comes from. A claim without a source is not published.
Next results
Nov 10, 2026
We update the fair value about 2 days after the results, once the new figures are filed.Add to calendarGoogle
Walk me through this stock
Plain-English pros, cons, and what to watch. Pro feature.
PRO
Ask ACCE
Valuation
INVESTOR
Where WIX's valuation models land
Price
$81.94
Model fair value
$163
Model range
$129 to $192
Fair value $163
Price $81.94
The price is below the whole model range.
Model
Fair value
Upside
Discounted cash flow
P/E comparison
Create a free account: 5 full stock pages a month, no card.
See what each model says, the assumptions behind it, the bad, normal and good cases, and why the fair value changed.
Quality
INVESTOR
Quality and conviction INVESTOR FEATURE
The full quality picture: a reason under every score, how the scores moved, and the conviction breakdown.
+A plain reason under every score
+Conviction breakdown and growth / value / quality / momentum scores