V-ZUG makes premium built-in kitchen and laundry appliances (ovens, dishwashers, induction hobs, washers and dryers) sold mainly in Switzerland and Germany through a dealer and kitchen-installer network, and it is priced at the top of that market. Its case rests on brand strength and a gross margin of 36.0%, which points to pricing power that most appliance makers lack. Revenue grew 4.9%, and the stock trades on a forward P/E of 7.7 against a trailing 21.5, a gap that implies the market expects earnings to rebound sharply from a thin base. The problem is the operating margin of 2.8% and ROE of 2.5%, which show the gross margin is being consumed by overhead and that the earnings recovery has not yet arrived. Before any position, the question for the deeper work is whether margin can move from under 3% toward the level the gross margin suggests, and what the trailing-to-forward earnings gap is actually built on.
Plain-English pros, cons, and what to watch. Pro feature.
See what each model says, the assumptions behind it, the bad, normal and good cases, and why the fair value changed.
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| Date | Type | New | Previous | Price |
|---|---|---|---|---|
| 23 Oct 2026, 01:52 CEST | ACCE price target | CHF 45.00 | first publication | CHF 40.70 |
| 22 Oct 2026, 13:04 CEST | Fair value | CHF 52.53 | first publication | CHF 40.60 |
| 22 Oct 2026, 13:04 CEST | Rating | Undervalued | first publication | CHF 40.60 |
Answered from V-ZUG Holding AG fundamentals + recent valuations. Every number shows its source and date.
| Company | Price | Fair value | vs fair value | P/E | ROE | Quality | Score |
|---|---|---|---|---|---|---|---|
| VZUG.SW V-ZUG Holding AG | CHF 40.65 | CHF 53 | 23% below | 21.5x | 2.5% | 46 | 54 |
| FLXS Flexsteel Industries Inc. Common Stock | $84.18 | $46 | 81% above | 13.9x | 22.0% | 65 | 75 |
| WEW.DE Westwing Group SE | €13.05 | €12 | 12% above | 10.5x | 32.5% | 66 | 71 |
| HBB Hamilton Beach Brands Holding Company Class A Common Stock | $33.19 | $32 | 4% above | 7.8x | 30.2% | 74 | 78 |
| LOVE The Lovesac Company Common Stock | $15.49 | $12 | 34% above | 12.8x | 8.8% | 46 | 55 |
| NOBI.ST Nobia AB (publ) | kr 13.19 | - | - | - | -18.5% | 26 | 37 |
| ETD Ethan Allen Interiors Inc. Common Stock | $20.45 | $26 | 21% below | 13.3x | 8.4% | 71 | 50 |
Where VZUG.SW ranks against its sector peers on each metric.