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UAA
ACCE-researched

Under Armour Inc. Class A Common Stock (UAA) fair value

Consumer Cyclical · Apparel Manufacturing · NYSE · United States
$4.67-4.30%
Market cap $2.1BNext earnings 2026-11-06Updated Oct 21, 2026
Add earnings to calendarGoogle
Our verdict
Trades 26% below our fair value
Price
$4.67
Model fair valueConfidence: low
about $6.27
Built from weaker models, sales multiples or analyst targets, so treat it as a rough guide.
Not used by alerts or posts.
Valued as a loss-making company: Analyst consensus.
ACCE opinionUnder Armour Inc. Class A Common Stock (UAA)
Fair value (2 models)
Not available
ACCE price target
$4.30
Rating
Not rated
Horizon
12 months
ACCE price target published on 28 Sept 2026, 00:00 CEST.
Price used: $4.67 at the close on 23 Oct 2026, 22:00 CEST.
Models: Analyst consensus.
Fair value: the average of the applicable valuation models (discounted cash flow, multiples, residual income, dividend discount, shareholder yield), each run on the latest financial statements and the market price shown. Opinion columns (fair value, target, rating) are shown apart from the data. Full methodology: acceinvestments.com/data/how-we-value-stocks
Full methodology
Conflicts of interest: The author holds no personal position in this security. General statement
Produced by ACCE Investments (acceinvestments.com)
Data
ACCE score
25
out of 100
Analysts
15% buy
27 covering
P/E
0.0x
forward 47.4x
1-year return
-3.7%
Dividend yield
0.00%

Under Armour Inc. Class A Common Stock in four questions

Plain answers, details below
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OverviewAsk ACCEValuationQualityAnalystsSmart MoneyCompareNews and Record

Overview

ACCE thesis

Under Armour sells performance apparel, footwear and accessories through wholesale partners, its own stores and online. The brand has loyal athletic customers, but it competes with much larger rivals and has lost momentum. The aim is a reset of the brand and product with a leaner cost base. Revenue fell 3.2%, the operating margin is -1.6% and ROE is -29.8%, so the 47.4x forward multiple reflects hopes for a margin recovery.

AI-assisted·How I use AIWritten Oct 14, 2026
⚠ Investor warnings · 4 flagsAI-assisted·How I use AI
  • high
    Revenue decline and earnings collapse
    Revenue down 3.2% YoY and 6.3% QoQ; earnings down 98.9% YoY. Five-year revenue CAGR negative at -5.6%.
  • high
    Negative profitability despite scale
    Operating margin -1.6%, net margin -10.0%, ROE -29.8%. Gross margin of 45.6% insufficient to cover operating costs.
  • high
    ACCE score deterioration
    Score fell 9 points in 90 days (40 to 31). Quality and Momentum sub-scores weak at 34 and 32 respectively.
  • moderate
    Elevated short interest and leverage
    Short interest 37.4% of float; Debt/Equity 0.96. Combined with negative earnings, refinancing risk warrants monitoring.

AI research notes

AI-assisted·How I use AIWritten Oct 12, 2026 · figures from 2026-06-30 · prices to Oct 23, 2026
Why it could do well
  • Analyst consensus sees 27.2% upside to $6.27, suggesting the market has underpriced the turnaround potential.
  • Free cash flow yield of 4.8% is attractive for a cyclical stock, and share buybacks reduced dilution by 1.3% last year.
  • Latest earnings beat expectations by 150%, signaling the restructuring may finally be gaining traction.
Why it could disappoint
  • Revenue has shrunk 5.6% annually over five years and fell 3.2% year over year, showing no sustained recovery.
  • Negative 10% net margin and negative 29.8% ROE mean the company destroys shareholder value at current scale.
  • Forward P/E of 25.5x is expensive for a company with negative returns, leaving little margin for error if turnaround stalls.
Each chip shows the exact figure and where it comes from. A claim without a source is not published.

Next results

Nov 6, 2026
We update the fair value about 2 days after the results, once the new figures are filed.Add to calendarGoogle

Walk me through this stock

Plain-English pros, cons, and what to watch. Pro feature.

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Valuation

INVESTOR
Where UAA's valuation models land
Price
$4.67
Model fair valueConfidence: low
about $6.27
Model
Fair value
Upside
Analyst consensus
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Quality

INVESTOR
Quality and conviction INVESTOR FEATURE

The full quality picture: a reason under every score, how the scores moved, and the conviction breakdown.

  • +A plain reason under every score
  • +Conviction breakdown and growth / value / quality / momentum scores
  • +Score history: how each score moved over time

Analysts

Wall Street consensus

Bearish15% buy · 27 covering analysts
● Strong buy 4● Buy 0● Hold 18● Sell 2● Strong sell 3
Analyst intelligence INVESTOR FEATURE

The full analyst picture: the price-target distribution against the current price, forward consensus estimates, and how ACCE's own models compare.

  • +Price-target low / average / high vs the current price, with implied upside
  • +Forward revenue and EPS consensus by fiscal year
  • +ACCE fair-value models lined up against the Street

Smart Money

PRO

In one line

Trades are only made public after a delay. We show the delay so you know how old the news is.

Company insiders
No trades filed
Last 90 days
Congress
No trades filed
Last 180 days
Average delay
No trades filed
From trade to public filing
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Smart money tracking PRO FEATURE

Follow the informed money: 13F position changes, insider and Congress trades, and 13D activist filings.

  • +Quarter-over-quarter institutional position changes
  • +Every insider and Congress trade, with how late it was disclosed
  • +Active 13D activist filings and top holders

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Where it sits vs peers

News and Record

Press releases mentioning this company

Recent performance

1 week
-1.5%
1 month
+3.1%
3 months
-33.6%
6 months
-24.7%
YTD
-6.0%
1 year
-3.7%

SEC filings

Recommendation history, last 12 months

DateTypeNewPreviousPrice
8 Oct 2026, 00:00 CESTFair value$3.34$3.24$4.88
5 Oct 2026, 00:00 CESTFair value$3.24$2.99$4.71
1 Oct 2026, 00:00 CESTFair value$2.99$3.04$4.27
28 Sept 2026, 00:00 CESTACCE price target$4.30first publication$4.43
27 Sept 2026, 00:00 CESTFair value$3.04$3.30$4.43
17 Sept 2026, 00:00 CESTFair value$3.30$3.34$4.96
15 Sept 2026, 00:00 CESTFair value$3.34$3.46$5.11
13 Sept 2026, 00:00 CESTFair value$3.46$3.34$5.11
10 Sept 2026, 00:00 CESTFair value$3.34$3.45$5.06
8 Sept 2026, 00:00 CESTFair value$3.45$3.49$5.25

This analysis is not personalised investment advice and does not take your situation, objectives or risk tolerance into account. ACCE Investments is not an authorised investment firm.

Investing in shares carries a risk of losing capital. The value of an investment can go down as well as up.

Valuation horizon: 12 months from the publication date.

Conflicts of interest. ACCE Investments is operated by Adrien Chantreuil, who may hold personal positions in the securities analysed. Positions are declared on each security. ACCE receives no payment from the companies analysed or from any intermediary for this analysis.

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Snapshot

Growth7Value25Quality34Momentum32Total25
Valuation
Trailing P/E
0.0x
Forward P/E
47.4x
PEG
1.20
P/B
1.43x
EV / Revenue
0.6x
Book value/sh
$3.33
Enterprise value
$3.0B
Profitability
ROE
-29.8%
FCF yield
-7.74%
ROIC
-12.1%
Health and risk
Debt / equity
1.37
Dividend yield
0.00%
Beta
1.62

Price

-2.9% · 1Y

Ask anything about UAA

Answered from Under Armour Inc. Class A Common Stock fundamentals + recent valuations. Every number shows its source and date.

This stock Peer Peer median weaker → stronger
P/Ebetter than 100% of peers
low 0.0x0.0xhigh 61.2x
ROEbetter than 20% of peers
low -30%-30%high 15%
Div yieldbetter than 33% of peers
low 0.0%0.0%high 2.4%

Peers

Prices Oct 23, 2026
CompanyPriceFair valuevs fair valueP/EROEQualityScore
UAA Under Armour Inc. Class A Common Stock$4.67----29.8%3425
UA Under Armour Inc. Class C Common Stock$4.73----29.8%3425
OVS.MI OVS S.p.A.€5.71--16.5x-6967
BOSS.DE Hugo Boss AG€38.70€6035% below12.2x14.8%6556
COLM Columbia Sportswear Company Common Stock$62.07$7011% below15.5x12.7%6856
FIGS FIGS Inc. Class A Common Stock$20.46$6248% above61.2x14.8%8075
GIII G-III Apparel Group LTD. Common Stock$29.78$3822% below9.7x7.7%5160

Sector report card

Where UAA ranks against its sector peers on each metric.

Computing percentiles…
  • PR Newswire•Oct 14, 2026
    UNDER ARMOUR ANNOUNCES DATE FOR SECOND QUARTER FISCAL 2027 EARNINGS CONFERENCE CALL
  • Business Wire•Oct 14, 2026
    Amplitude to Host Third Quarter 2026 Earnings Webcast on November 4, 2026
  • PR Newswire•Aug 31, 2026
    DAVID WEEKLEY HOMES NAMES NEW CFO AND ADDS CMO TO LEADERSHIP TEAM
5 more press releases · full archive on Investor+.INVESTOR
40 filings
October 2026
Oct 2
Form 4Insider transactionPeriod 2026-10-01
View on SEC →
Oct 2
Form 4Insider transactionPeriod 2026-10-01
View on SEC →
Oct 2
Form 4Insider transactionPeriod 2026-10-01
View on SEC →
37 more filings + AI summaries on Investor+.INVESTOR