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PRS.MC

Promotora de Informaciones, S.A. (PRS.MC) fair value

Communication Services · Publishing · BME · Spain
€2.08-3.26%
Market cap €280MNext earnings 2025-07-28Updated Oct 22, 2026
Our verdict
Close to our fair value
Price
€2.08
Model fair valueConfidence: medium
€2.14
Only one of our models could value this stock with confidence, so use it as a guide.
Not used by alerts or posts.
Valued as a mature, profitable company: Discounted cash flow, P/E comparison, and EV/EBITDA comparison.
ACCE opinionPromotora de Informaciones, S.A. (PRS.MC)
Fair value
Not available
ACCE price target
€2.30
Rating
Not rated
Horizon
12 months
ACCE price target published on 23 Oct 2026, 01:53 CEST.
Price used: €2.08 at the close on 23 Oct 2026, 17:30 CEST.
Models: Discounted cash flow, EV/EBITDA comparison, and P/E comparison.
Fair value: the average of the applicable valuation models (discounted cash flow, multiples, residual income, dividend discount, shareholder yield), each run on the latest financial statements and the market price shown. Opinion columns (fair value, target, rating) are shown apart from the data. Full methodology: acceinvestments.com/data/how-we-value-stocks
Full methodology
Conflicts of interest: The author holds no personal position in this security. General statement
Produced by ACCE Investments (acceinvestments.com)
Data
ACCE score
50
out of 100
1-year return
-44.7%
Dividend yield
0.00%

Promotora de Informaciones, S.A. in four questions

Plain answers, details below
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OverviewAsk ACCEValuationQualityAnalystsSmart MoneyCompareNews and Record

Overview

ACCE thesis

Promotora de Informaciones (PRS.MC) publishes Spanish newspapers and digital news properties, and the group is best known for its Prisa-linked media operations. The business earns a 51.0% gross margin and a 9.7% operating margin, so the pricing and advertising mix is intact even if overhead absorbs most of the spread. Revenue grew 47.7% on the most recent period, a figure that deserves scrutiny because acquisitions, reclassifications or one-off items can flatter growth in a business this size. The forward P/E of 87.9 against a zero ROE means the market is paying for earnings recovery that has not yet reached the reported numbers, which makes this a name for a deeper look at the earnings bridge rather than a conclusion. At a 289M EUR market cap and no index membership, liquidity and coverage are thin, so the work required is higher than the screen suggests.

AI-assisted·How I use AIWritten Oct 23, 2026

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Valuation

INVESTOR
Where PRS.MC's valuation models land
Price
€2.08
Model fair valueConfidence: medium
€2.14
Model
Fair value
Upside
Discounted cash flow
EV/EBITDA comparison
P/E comparison
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Quality

INVESTOR
Quality and conviction INVESTOR FEATURE

The full quality picture: a reason under every score, how the scores moved, and the conviction breakdown.

  • +A plain reason under every score
  • +Conviction breakdown and growth / value / quality / momentum scores
  • +Score history: how each score moved over time

Analysts

Wall Street consensus

No analyst coverage yet.
Analyst intelligence INVESTOR FEATURE

The full analyst picture: the price-target distribution against the current price, forward consensus estimates, and how ACCE's own models compare.

  • +Price-target low / average / high vs the current price, with implied upside
  • +Forward revenue and EPS consensus by fiscal year
  • +ACCE fair-value models lined up against the Street

Smart Money

PRO

In one line

Trades are only made public after a delay. We show the delay so you know how old the news is.

Company insiders
No trades filed
Last 90 days
Congress
No trades filed
Last 180 days
Average delay
No trades filed
From trade to public filing
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Smart money tracking PRO FEATURE

Follow the informed money: 13F position changes, insider and Congress trades, and 13D activist filings.

  • +Quarter-over-quarter institutional position changes
  • +Every insider and Congress trade, with how late it was disclosed
  • +Active 13D activist filings and top holders

Compare

Where it sits vs peers

News and Record

Recent performance

1 week
-2.8%
1 month
-21.5%
3 months
-29.0%
6 months
-32.7%
YTD
-41.4%
1 year
-44.7%

Recommendation history, last 12 months

DateTypeNewPreviousPrice
23 Oct 2026, 01:53 CESTACCE price target€2.30first publication€2.15

This analysis is not personalised investment advice and does not take your situation, objectives or risk tolerance into account. ACCE Investments is not an authorised investment firm.

Investing in shares carries a risk of losing capital. The value of an investment can go down as well as up.

This security trades in EUR. Exchange-rate movements can increase or reduce the result in your own currency.

Valuation horizon: 12 months from the publication date.

Conflicts of interest. ACCE Investments is operated by Adrien Chantreuil, who may hold personal positions in the securities analysed. Positions are declared on each security. ACCE receives no payment from the companies analysed or from any intermediary for this analysis.

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Snapshot

Growth64Value81Quality37Momentum17Total50
Valuation
Trailing P/E
no data
Forward P/E
85.0x
PEG
no data
P/B
0.32x
EV / Revenue
1.1x
Book value/sh
€-2.76
Enterprise value
€1.1B
Profitability
ROE
0.0%
FCF yield
31.52%
ROIC
no data
Health and risk
Debt / equity
-2.30
Dividend yield
0.00%
Beta
0.81

Price

-44.4% · 1Y

Ask anything about PRS.MC

Answered from Promotora de Informaciones, S.A. fundamentals + recent valuations. Every number shows its source and date.

This stock Peer Peer median weaker → stronger
ROEbetter than 50% of peers
low -146%0%high 36%
Div yieldbetter than 33% of peers
low 0.0%0.0%high 7.5%

Peers

Prices Oct 23, 2026
CompanyPriceFair valuevs fair valueP/EROEQualityScore
PRS.MC Promotora de Informaciones, S.A.€2.08---0.0%3750
MN.MI Arnoldo Mondadori Editore S.p.A.€2.05--10.3x18.4%6162
LEE Lee Enterprises Incorporated Common Stock$6.32----146.2%3834
AJA-B.ST Byggmästare Anders J Ahlström Holding AB (publ)kr 48.00----9.2%4752
SCHL Scholastic Corporation Common Stock$38.50$4311% below27.5x7.4%5146
STORY-B.ST Storytel AB (publ)kr 110.00kr 9911% above13.0x35.9%8176
VOC.MC Vocento, S.A.€0.85----6.7%3953

Sector report card

Where PRS.MC ranks against its sector peers on each metric.

Computing percentiles…