2 models fit MarketWise Inc. Class A Common Stock and they agree: 2 of 2 land within 15% of the average. The price is above every model.
Two or more of our models back this value.
Large premium(i)Silver68
Valued as a mature, profitable company: Discounted cash flow, P/E comparison, and Dividend discount.
ACCE opinionMarketWise Inc. Class A Common Stock (MKTW)
Fair value (2 models)
$6.90
ACCE price target
$19.38
Rating
Overvalued
Horizon
12 months
Fair value published on 19 Oct 2026, 17:05 CEST; previously $7.06 since 15 Oct 2026, 00:00 CEST.
ACCE price target published on 15 Oct 2026, 00:00 CEST.
Rating published on 19 Oct 2026, 17:05 CEST.
Price used: $18.83 at the close on 23 Oct 2026, 22:00 CEST.
Models: P/E comparison and Dividend discount.
Fair value: the average of the applicable valuation models (discounted cash flow, multiples, residual income, dividend discount, shareholder yield), each run on the latest financial statements and the market price shown. Opinion columns (fair value, target, rating) are shown apart from the data. Full methodology: acceinvestments.com/data/how-we-value-stocks
Conflicts of interest: The author holds no personal position in this security. General statement
Produced by ACCE Investments (acceinvestments.com)
Data
Price vs fair value
173.1% above
-63.4% to fair value
ACCE score
50
out of 100
Analysts
0% buy
1 covering
P/E
21.4x
forward 94.2x
1-year return
+27.9%
Dividend yield
6.28%
MarketWise Inc. Class A Common Stock in four questions
Plain answers, details below
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Overview
ACCE thesis
MarketWise sells subscription investment newsletters and research services, with flagship titles such as Stansberry Research and Oxford Club publications sold to retail investors. Its case rests on an 86% gross margin, the economics of a digital subscription model with very little cost of goods, and a stock that screens cheaply on forward earnings at 6.0 times, against a trailing P/E of 21.5 that reflects a much weaker earnings base. Revenue is shrinking at 5.2%, operating margin is still negative at -5.6%, and the company is a $53 million micro-cap with no index membership, so this is a turnaround question rather than a growth story. The fundamental test is whether subscriber attrition stabilises while cost cuts lift operating profit toward breakeven, and the forward multiple suggests the market is either pricing in that improvement or doubting it. It merits a deeper look for anyone who can underwrite subscriber retention and cash generation, and it does not for anyone who needs top-line growth.
⚠ Investor warnings · 3 flagsAI-assisted·How I use AI
high
Shrinking revenue and earnings
Revenue is down 5.2% year on year and earnings down 28.8%, with QoQ revenue down 7.6%. The 5-year revenue CAGR is -2.1%, so the decline is not a one-quarter blip.
moderate
Thin operating margin
Operating margin is -5.6% while net margin is only +0.7%, so reported profit leans on non-operating items and is not coming from the core business.
moderate
Price well above model fair value
The price of $18.83 trades 173.1% above the model fair value of $6.90, so the stock is priced for a recovery the fundamentals do not currently show.
AI research notes
AI-assisted·How I use AIWritten Oct 21, 2026 · figures from 2026-10-20 · prices to Oct 23, 2026
Why it could do well
Free cash flow over the last twelve months came to $46M, and the stock's free cash flow yield is 90.6%.
The forward P/E of 6.0x sits well below the sector median forward P/E of 11.9x.
The dividend yield is 5.0%, and the analysts' mean price target of $23.76 sits 26.2% above the share price.
Why it could disappoint
Revenue fell 5.2% year over year, and the five-year average annual revenue growth is -2.1%.
The latest earnings per share surprise was -143.6%, with EPS of -0.24 against 0.55 expected.
The shares trade 173.1% above the model fair value of $6.90, and only 0% of analysts rate the stock Buy or Strong Buy.
Each chip shows the exact figure and where it comes from. A claim without a source is not published.
Next results
Nov 5, 2026
We update the fair value about 2 days after the results, once the new figures are filed.Add to calendarGoogle
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Valuation
INVESTOR
Where MKTW's valuation models land
Price
$18.83
Model fair value
$6.90
Model range
$6.30 to $7.49
Fair value $6.90
Price $18.83
The price is above the whole model range.
Model
Fair value
Upside
Discounted cash flow
Dividend discount
P/E comparison
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Quality
INVESTOR
Quality and conviction INVESTOR FEATURE
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+Conviction breakdown and growth / value / quality / momentum scores