LULU

Lululemon designs and sells premium athletic apparel through 711 stores globally, commanding $128 average selling prices that crush Nike's $75 and Under Armour's $45. The brand operates as a luxury lifestyle platform where customers evangelize products through word-of-mouth, creating organic demand that eliminates traditional marketing spend. International expansion drives the next growth phase, with China revenue jumping 34% last quarter while representing just 13% of total sales versus 33% for North America. Trading at 10x earnings with 20%+ ROE historically, the stock sits at 2019 levels despite the business doubling revenue since then.