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AMZN vs BABA

Amazon.com Inc. Common Stock vs Alibaba Group Holding Limited American Depositary Shares each representing eight Ordinary share. Side-by-side ACCE scores, valuation, profitability, and growth.

ACCE scores
AMZN
BABA
Composite score
Out of 100
68
42
Growth
88
40
Value
48
51
Quality
81
59
Momentum
56
17
Valuation
AMZN
BABA
Price
248.00
99.64
Market cap
2.70T
253.30B
Trailing P/E
21.11
24.65
Forward P/E
23.64
17.92
EV / EBITDA
10.98
15.05
Dividend yield
0.0%
1.0%
Profitability
AMZN
BABA
ROE
30.6%
6.4%
Net margin
17.4%
7.0%
Debt / equity
0.37
0.25
Free cash flow
7.70B
-50.72B
Growth
AMZN
BABA
Revenue growth (YoY)
19.6%
8.6%
Earnings growth (YoY)
2.4%
-79.4%
Analyst target
331.72
186.76
ACCE verdict

$AMZN vs $BABA: Amazon Takes the Edge

$AMZN wins this matchup on growth and quality, though it carries a steep valuation premium. Revenue grew 16.6% year-over-year against $BABA's 2.9%, and earnings surged 74.8%. A 24.3% ROE and 12.2% net margin reflect a high-quality business, backed by an ACCE Quality score of 80. The catch: at a forward P/E of 31.2 and an EV/EBITDA of 15.43, the 6-model fair value sits at $131.92 — implying the current price of $230.92 is stretched by roughly 42.9%.

$BABA is the cheaper stock by every valuation measure — forward P/E of 15.0, EV/EBITDA of 7.80, and a 1.1% dividend yield — earning a Value score of 70 vs $AMZN's 41. The analyst target of $190.24 represents significant upside from $94.59. But a 9.2% ROE, near-stagnant revenue growth, an FCF yield of -22.2%, and a -17.0% one-year return signal real execution risk.

$AMZN is the stronger business. $BABA is the cheaper asset. For quality-focused portfolios, $AMZN's growth trajectory justifies the premium. Value-oriented mandates may find $BABA's discount compelling, but the negative FCF yield is a red flag that demands scrutiny.

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