BKNG

ACCE-researched
Booking Holdings Inc. Common Stock
Consumer Cyclical · Travel Services · NASDAQ · United States
$167.90-1.54%
Market cap $126.2BNext earnings 2026-10-27Updated Sep 19, 2026
FAIR VALUE · CONSENSUS
$167.90+0.0%
confidence-weighted across 4 of 6 models
Now $167.90
$167.90
$116.04$184.46
TrimBronze52
Price vs fair value
13.1% above
-11.6% to fair value
ACCE score
65
out of 100
Analysts
69% buy
39 covering
P/E
18.7x
forward 13.6x
1-year return
-22.9%
Dividend yield
0.94%
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Overview

ACCE thesis

Booking Holdings operates the world's largest online travel platform through Booking.com, Priceline, and Kayak, processing over 900 million room nights annually across 6.8 million properties in 230 countries. The company extracts 10-25% commissions on every transaction while bearing zero inventory risk, creating a capital-light flywheel where more supply attracts more demand and vice versa. Travel recovery continues accelerating with international bookings surging 35% year-over-year, driven by pent-up demand for European leisure travel where Booking dominates with 70% market share. Revenue jumped 16.2% despite macro headwinds while the stock trades at just 12.6x forward earnings, a steep discount to the 18x average multiple over the past five years. Management expects normalized margins to exceed pre-pandemic levels as they've permanently cut $2 billion in annual costs while maintaining pricing power.

Written May 14, 2026
Investor warnings · 3 flags
  • high
    Negative equity / debt structure
    Debt/Equity of -3.36 signals negative book equity from aggressive buybacks, masking true leverage and inflating the 225.7% ROE figure.
  • moderate
    Momentum quality score low
    ACCE Momentum sub-score is only 23/100, the weakest component, suggesting near-term price trend is poor despite the 90-day score recovery.
  • moderate
    QoQ revenue deceleration
    Sequential quarterly revenue declined -12.9%, contrasting with the strong 16.2% YoY headline and warranting watch for seasonal or demand softening.
Reports in 36 days, last quarter beat by 0.0%.

Walk me through this stock

Plain-English pros, cons, and what to watch. Pro feature.

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Price

-23.1% · 1Y

Valuation

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Full valuation engine INVESTOR FEATURE

Six independent models converge on one confidence-weighted fair value, with full methodology and editable assumptions.

  • +All six models: DCF, P/E and EV/EBITDA comps, Graham, dividend discount, residual income
  • +Scenario bands, sensitivity tornado, and the 5-year historical valuation range
  • +Editable DCF workbench with saved scenarios

Quality

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Quality and conviction INVESTOR FEATURE

The full quality picture: conviction breakdown, earnings quality, score history, and backtested returns.

  • +Conviction score breakdown and earnings-quality grade
  • +Growth / value / quality / momentum component scores
  • +90-day score history and score-threshold backtests

Analysts

Wall Street consensus

Bullish69% buy · 39 covering analysts
Strong buy 21 Buy 6 Hold 12 Sell 0 Strong sell 0
Analyst intelligence INVESTOR FEATURE

The full analyst picture: the price-target distribution against the current price, forward consensus estimates, and how ACCE's own models compare.

  • +Price-target low / average / high vs the current price, with implied upside
  • +Forward revenue and EPS consensus by fiscal year
  • +ACCE fair-value models lined up against the Street

Smart Money

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Smart money tracking PRO FEATURE

Follow the institutions: 13F position changes, insider trades, and active 13D activist filings.

  • +Quarter-over-quarter institutional position changes
  • +Recent open-market insider transactions
  • +Active 13D activist filings and top holders

Compare

Where it sits vs peers

This stock Peer Peer median weaker → stronger
P/Ebetter than 33% of peers
low 7.9x18.7xhigh 37.9x
ROEbetter than 100% of peers
low 16%226%high 226%
Div yieldbetter than 67% of peers
low 0.0%0.9%high 2.0%

Algorithmic peers (6)

TickerCompanyMcapP/EROED/EYieldQuality
ABNBAirbnb Inc. Class A Common Stock$99.5B37.934.5%0.240.0%-Compare
RCLRoyal Caribbean Cruises Ltd. Common Stock$65.7B15.244.7%2.132.0%-Compare
VIKViking Holdings Ltd Ordinary Shares$37.6B28.0139.6%5.030.0%-Compare
EXPEExpedia Group Inc. Common Stock$33.5B17.689.5%4.800.6%-Compare
CCLCarnival Corporation Common Stock$29.9B9.826.7%2.171.4%-Compare
TCOMTrip.com Group Limited American Depositary Shares$25.6B7.915.7%0.180.0%-Compare

Sector report card

Where BKNG ranks against its sector peers on each metric.

Computing percentiles…

News and Record

Reports in 36 days, last quarter beat by 0.0%.

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Recent performance

1 week
-3.5%
1 month
-21.2%
3 months
-2.3%
6 months
-2.9%
YTD
-21.6%
1 year
-22.9%

SEC filings

40 filings
September 2026
Sep 16
Form 4Insider transactionPeriod 2026-09-15
Sep 2
Form 4Insider transactionPeriod 2026-09-01
Sep 1
Form 4Insider transactionPeriod 2026-08-31
37 more filings + AI summaries on Investor+.INVESTOR