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APP vs GOOG

Applovin Corporation Class A Common Stock vs Alphabet Inc. Class C Capital Stock. Side-by-side ACCE scores, valuation, profitability, and growth.

ACCE scores
APP
GOOG
Composite score
Out of 100
63
81
Growth
100
88
Value
49
51
Quality
86
100
Momentum
17
84
Valuation
APP
GOOG
Price
330.17
350.87
Market cap
103.09B
4.21T
Trailing P/E
23.70
17.27
Forward P/E
15.08
22.83
EV / EBITDA
18.66
12.65
Dividend yield
0.0%
0.3%
Profitability
APP
GOOG
ROE
2.0%
48.7%
Net margin
64.6%
54.8%
Debt / equity
1.65
0.11
Free cash flow
3.94B
73.27B
Growth
APP
GOOG
Revenue growth (YoY)
52.8%
24.2%
Earnings growth (YoY)
57.0%
2.9%
Analyst target
501.94
422.34
ACCE verdict

$GOOG vs $APP: Alphabet Takes the Edge

$GOOG wins this matchup, and the valuation gap is the clearest reason. Alphabet trades at a trailing P/E of 27.9 and forward P/E of 26.2, versus AppLovin's 48.5 and 35.5 respectively. On EV/EBITDA, the spread is even wider: 20.45 for $GOOG against 38.13 for $APP. You're paying a steep premium for AppLovin's hypergrowth story.

That growth story is real — $APP posted 59.0% revenue growth year-over-year — but $GOOG is no slouch at 21.8% revenue growth and a striking 82.0% earnings growth. Alphabet also carries a near-pristine balance sheet with a D/E of just 0.11, while AppLovin sits at 1.65. $GOOG's ROE of 38.9% dwarfs $APP's 2.7%, and its ACCE composite score of 79 beats AppLovin's 67, with a perfect 100 quality score.

$APP's 64.3% net margin is genuinely impressive, and the analyst target of $648.10 implies meaningful upside from $560.44. But $GOOG at $366.73 against a $407.22 target offers a cleaner risk/reward with far less leverage and a more reasonable multiple. Alphabet is the better buy today.

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